Novel authors certainly have a lot to benefit from Search Engine Optimisation (SEO), as it plays a crucial role in making their work discoverable online. Here are some tips for these literature masterminds to leverage SEO.

Keyword Research

Identify keywords related to your book’s genre, topic, and audience. Use tools like Voxel to find relevant keywords with high search volume and low competition. Ensuring that your book title, subtitle, and metadata contain relevant keywords helps search engines understand what your book is about and improves its visibility in search results.

Optimise Author Website

Optimise your author website for search engines by including relevant keywords in page titles, headings, and meta descriptions. Also, make sure your site is mobile-friendly and loads quickly.

Build Backlinks

Earn backlinks from reputable websites and blogs in your niche. Guest posting, participating in interviews, or collaborating with influencers can help you acquire quality backlinks, which boost your site’s authority and SEO ranking.

Social Media Campaigns

Share content about your book on social media platforms to increase visibility and engagement. Social signals can indirectly impact your SEO by driving traffic to your website and generating social shares.

Monitor Performance

You can regularly monitor your website’s performance using a tool like Voxel. Track your organic search traffic, keyword rankings, and other SEO metrics to identify areas for improvement.